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It is the desire of most industrial companies to have a
well-lubricated direct mail process (both electronic and
print). Sustained direct mail remains one of the most
economical and effective ways to supplement personnel visit
and is ‘the’ way to keep in touch with the customer. Print
mailers, e-mailers, newsletters, application notes and case
studies are some popular formats.
Extensions of direct mail activities include online surveys,
creating communities etc.
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Concern Areas
Addressed |
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Who would initiate
creation of mailing lists?
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Who would identify
newer database sources?
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Who would maintain
and update the lists?
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Who would
conceptualise and help realise our
DM objectives?
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Who would create the
mailer?
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Who would print
labels?
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Who would administer
the mailer?
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Who would manage the
returns?
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REACH US |
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