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A big desire for publishing companies today, is to outsource
editorial co-ordination for their magazines. This approach
not only reduces direct and indirect costs associated with
this activity, it also frees the publisher so as to
concentrate on marketing the publication for its better
health. Once outsourced, it can be monitored for greater
accountability towards editorial discipline, layout
consistency and timeliness - issues that normally get
compromised when executed in-house. |
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Concern Areas
Addressed |
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Who
would offer qualified editorial co-ordination
services for an industrial magazine
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Who
would comprehend the content and be capable for
sub-editing?
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Who
would interact with authors for corrections and
approval?
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What
about quality magazine layout with thematic
covers?
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Who
would execute this with challenging timelines to
ensure no delay?
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REACH US |
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