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One of the key ‘trouble spots’ in industrial marketing is
the lack of time to follow-up every lead generated. Trade
leads could be generated by direct mail, exhibitions,
website promotions etc. The lack or delay in the follow-up
of such leads is a lost business opportunity. It not only
defeats the marketing time and cost spent to generate the
lead, but also tarnishes the image of the company as being
‘non-professional’. On the hind-sight, however, is it
prudent for companies to dedicate manpower to qualify the
leads which may have a strike rate of 5 -10%? |
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Concern Areas
Addressed |
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Marketing campaigns are important, but why spend
if we cannot manage the responses?
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Who
would help us qualify the lead as important for
us to follow-up, those qualified few?
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Is
there somebody whom we can train for the first
level filtration, so that we do not have to
commit our valuable manpower towards this
activity?
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REACH US |
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